Marketing & systems for the trades
More Calls.
More Jobs.
Less Guesswork.
Websites, Google Business Profile, review texts and ads for roofers, HVAC, plumbers, landscapers and every trade in between — built by a guy who runs a trades business himself.
Built by the owner of Sheds By Design, a family-owned NC shed builder.
The problem
You're great at the work. The phone isn't ringing like it should.
Missed calls go to voicemail
Most callers won't leave a message. They call the next guy.
Website from 2009 — or none
If it's slow or broken on a phone, people bounce.
Google Business Profile neglected
Not set up, wrong hours, no photos — you're invisible on the map.
No system for reviews
Happy customers forget unless you ask at the right moment.
Estimates never followed up
Quotes go out and die in the inbox.
Paying for ads with no idea what works
Money goes out. Nobody can say which jobs came back.
The fix
The Blue Collar System
- 01
Get Found
Google Business Profile + local SEO so you show up when neighbors search.
- 02
Look Legit
A fast mobile website that turns visitors into calls.
- 03
Never Miss a Job
Missed-call text-back and estimate follow-up on autopilot.
- 04
Get Picked
Review-request texts that build your reputation every job.
+ Ads — once the foundation is ready, so every ad dollar lands on something that converts.
Services
The tools that make the phone ring
Websites
Fast, mobile-first sites with click-to-call front and center.
Google Business Profile
Setup, optimization, posts and photos.
Review Text System
Automatic review requests after every job.
Missed-Call Text-Back
Instant text when you can't pick up.
Google & Facebook Ads
Local campaigns tracked to real calls.
Estimate Follow-Up
Automated follow-ups so quotes don't go cold.
Local SEO
Service-area pages, citations and the fundamentals.
Pricing
Start free. Grow when you're ready.
Free
$0
Website Grader + Missed-Call Calculator
One-time · Digital download
$67
Trades Marketing Kit
- Google Business Profile checklist
- 30 social post ideas for trades
- 5 Google + Facebook ad templates
- Review-request text scripts
- Missed-call text-back script
- Estimate follow-up email sequence
- Local SEO checklist
Coming soon · One-time
$397
Get More Jobs Playbook
Done for you
From $500/mo
Blue Collar System
- Foundation$500/mo
Google Business Profile management, review-request texts, missed-call text-back
- Growth$997/mo
Everything in Foundation + website build & hosting, estimate follow-up, monthly report
- Full Throttle$1,500/mo
Everything in Growth + Google/Facebook ad management (ad spend paid separately)
Month-to-month. You own your accounts.
Free tools
How many jobs are you losing to missed calls?
An estimate based on your numbers
- Lost jobs / month
- 6.5
- Lost revenue / month
- $9,742
- Lost revenue / year
- $116,910
Missed calls × 4.33 weeks × lead % × close rate × average job value.
Quick Website Grader
Answer 8 yes/no questions.
- Is your website mobile friendly?
- Is there a click-to-call button?
- Is your Google Business Profile claimed?
- Do you have 20+ Google reviews?
- Do you ask for a review after every job?
- Do you reply to missed calls within 5 minutes?
- Is your service area clear on your site?
- Do you show photos of your real work?
Your grade
–
0 / 100
0/8 answered
Send me my full results
Get your numbers, grade and a fix list.
About
Built in the field, not a boardroom.
"I'm not an agency guy — I run a trades business and do my own marketing. I build what I use."
I'm Miles Bowling. I run Sheds By Design, a family-owned shed builder in North Carolina, and I handle its marketing myself — the website, Google, reviews and ads.
Blue Collar Marketer packages what I've learned doing it for my own business, so other trades owners can get more calls without hiring an expensive agency.
— Miles Bowling, founder
What Trades Owners Say
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FAQ
Straight answers
No cost. No pressure.
Book a Free Audit
A review of your website, Google Business Profile, reviews and missed-call handling — with a short, prioritized fix list.